What came after HAL, the computer from Stanley Kubrick's '2001: A Space Odyssey'? IBM. (I comes after H, B comes after A, M comes after L.) Clever nomenclature, isn't it? It's also an interesting Logo exploration that can help to reinforce notions of alphabetic sequence and phonetic analysis.
Harris, J. (1988). After before comes...?, Logo Exchange, 6(7), 22-23.