Date Awarded


Document Type


Degree Name

Doctor of Education (Ed.D.)




James M. Yankovich


There has been limited research published about the characteristics of alumni donors in higher education. The majority of the research that has been done focused on large universities, consequently, such research findings may not be generalizable to smaller institutions.;The purpose of this study was to determine to what extent selected demographic, academic, behavioral, and attitudinal variables would discriminate between donors and nondonors in a smaller college or university such as a Comprehensive I institution.;Data for the study were gathered through a questionnaire mailed to a simple random sample of 300 alumni of a Comprehensive I institution. A 72 percent response to the questionnaire was realized. The data gathered were analyzed using descriptive statistics and discriminant analysis techniques available through Statistical Analysis Systems (SAS) software.;It was concluded that it is probable that a Comprehensive I institution can predict group classification of alumni as donors versus nondonors at a success rate of approximately 75 percent and that: (1) the most powerful discriminating variables between alumni donors and nondonors within the population examined were planned visits, household income, designation of funds to the library, year of graduation, identification with the institution, and attendance of family members; (2) it is probable that descriptive and discriminant statistical analysis of selected variables can enhance fund raising strategies; (3) some variables affect all groups of donors similarly, but variables such as institutional size, type, age and location may affect alumni donors differently and to different degrees.



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