Date Thesis Awarded
Honors Thesis -- Open Access
Bachelors of Arts (BA)
Jerry Watkins III
This thesis rethinks the history of American rock band The Beach Boys from 1961-1998 in terms of how its members tapped into the zeitgeists of the sixties, seventies, and eighties to create successful music and branding. In its analysis, it draws upon methods of cultural history, business history, and biography in order to dispel popular myths surrounding the band and consider the meaning of its impact within United States history and American popular culture as a whole. The Beach Boys, in recording innovative music and marketing a winning brand, created a durable pop cultural institution that defined its times just as much as it was defined by them.
Wong, Grant, ""Summer's Gone:" Rethinking the History of the Beach Boys, 1961-1998" (2021). Undergraduate Honors Theses. Paper 1629.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.