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The Effects of Stereotypical Cues on the Social Categorization and Judgment of Ambiguous-race Targets
Newton, Virginia A. Dickter, Cheryl L. Gyurovski, Ivo
Newton, Virginia A.
Dickter, Cheryl L.
Gyurovski, Ivo
Abstract
The current study was conducted to test the hypotheses that categorization and subsequent judgments of ambiguous-race targets would be affected by contextual stereotypical cues, and moderated by personality traits of the perceiver. Participants viewed a social networking profile of an ambiguous-race individual with Black, White, or neutral stereotypical information presented in a between-subjects design. In accordance with hypotheses, results indicated that the ambiguous-race targets were categorized congruently with the stereotypical information. Additionally, several of the subsequent judgments about the target’s traits differed as a function of this stereotypic information as well as personality traits of the perceiver, such as prejudice level and authoritarianism. Furthermore, ambiguous-race targets were judged less positively overall and more negatively on work-related traits by individuals high in social dominance and authoritarianism. Implications regarding the social categorization literature along with ramifications for multiracial individuals in the real world are discussed.
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2011-01-01
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Psychology