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Exploratory Content Analysis Using Text Data Mining: Corporate Citizenship Reports of Seven US Companes from 2004 to 2012
Parra, Carlos M. Tremblay, Monica Paul, Karen Castellanos, Arturo
Parra, Carlos M.
Tremblay, Monica
Paul, Karen
Castellanos, Arturo
Abstract
This study demonstrates the use of Text Data Mining (TDM) for exploring the content of a collection of Corporate Citizenship(CC) reports. The collection analyzed comprises CC reports produced by seven Dow Jones companies (Citi, Coca-Cola, ExxonMobil, General Motors, Intel, McDonalds and Microsoft) in2004, 2008 and 2012.Exploratory con-tent analysis using TDM enables insights for CC professionals and analysts, in less time using fewer resources, which in turn could help them explore collaboration opportunities around supply chains, re-training programs, and alternative risk mitigation strategies in terms of governance and compliance. In addition, TDM, using supervised machine learning on the whole collection (or corpus) as well as unsupervised machine learning on document collections by year, suggests the integration of CC considerations related to environmental sustain-ability in CC report components discussing the core business of some firms. This method has been used in many contexts in which a collection of documents needs to be categorized and/or analyzed to uncover new patterns and relationships.
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2017-06-01
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Business
DOI
https://doi.org/10.9774/T&F.4700.2017.ju.00007