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Deconstructing the Gender Card: An Examination of Femininity Performance in US Elections

Garrett, Lauren
Abstract
My thesis explores the use of strategic essentialism in US electoral politics, focusing on female senatorial and gubernatorial candidates from 2000 to 2006. Using advertising data I examine in which situations female candidates for public office choose to emphasize feminine traits and qualities and determine whether gender performance is most affected by the issue area being discussed, the audience, or constant factors such as the candidate s region, opponent, background, and office being sought.
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Thesis is part of Honors ETD pilot project, 2008-2013. Migrated from Dspace in 2016.
Date
2008-05-01
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Undergraduate Honors Theses
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GarrettLauren2008.pdf
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Advisor
Pelika, Stacey
Howard, Christopher
Putzi, Jennifer
Department
Government
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https://scholarworks.wm.edu/handle/internal/12531
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