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A Social Identity Approach to Intergroup Contact Between Fraternity and Sorority Members and Non-Members

Warber, Katie M.
; 
Taylor, Melissa E.
; 
Makstaller, Dana C.
Abstract
This study examined group salience (i.e., prominence, relevance) as a moderating variable in intergroup contact between fraternity/sorority members and non-members. Specifically, it examined how salience moderates the relationship between non-member perceptions of intergroup contact and stereotypical behavior of fraternity and sorority members. Results revealed little support for membership salience as a moderator of non-member perceptions of contact quality with members and non-member perceptions of stereotypical member behavior. Main effects were found regarding non-member levels of trust and self-disclosure and perceptions of fraternity/sorority members as deviant.
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2011-09-01
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Journal of Sorority and Fraternity Life Research and Practice
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https://scholarworks.wm.edu/cgi/viewcontent.cgi?article=1074&context=oracle&unstamped=1
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2011_V6_Iss2_15_25_Identity.pdf
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https://doi.org/10.25774/h66w-0536
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https://scholarworks.wm.edu/handle/internal/13850
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