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“I’m So #OCD”: A Content Analysis of How Women Portray OCD on TikTok

Woods, Erin E.
; 
Gantt-Howrey, Alexandra
; 
Pope, Amber
Abstract
To better understand how women portray obsessive-compulsive disorder (OCD) on social media, we conducted a critical content analysis of TikTok videos. We examined a sample of 50 TikTok videos tagged with “#OCD” that were created by women, yielding two themes and multiple subthemes: 1) minimizes OCD symptoms and 1a) uses OCD as a synonym for cleanliness and organization; 2) accurately depicts OCD symptoms, 2a) corrects misunderstanding, and 2b) shares obsessive fears. Results revealed that TikToks perpetuating stigma about OCD were prevalent, though women also posted TikToks presenting OCD in more accurate and comprehensive ways. Implications for mental health counselors are explained.
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2023-01-01
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_I_m_So__OCD___A_Content_Analysis_of_How_Women_Portray_OCD_on_TikTok___Pages_27_38_Woods_OCD_on_TikTok.pdf
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Education
DOI
https://doi.org/10.15241/eew.13.1.27
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https://scholarworks.wm.edu/handle/internal/3218
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