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When Science Isn’t Enough: The Importance of a New Social Contract for Conservation Communication

Kornblut, Deborah
Abstract
Invasive species are increasingly harming Alaska’s natural resources and communication efforts have been identified as a cost-effective method of preventing their spread. However, current communications are limited in Alaska and communication efforts have not been assessed. Using the theory of a social contract, this study raises the question: “Why have communication efforts not been successful in preventing the spread of invasive species?” This project primarily assesses opinions about invasive species from conference attendees at the Alaska Annual Invasive Species Workshop and local businesses in Alaska. Using semi-structured interviews, insights are gathered into shared value systems, level of knowledge, and degree of concern about invasive species. Answers from the two response groups are compared. Results are discussed.
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2019-05-01
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Maliniak, Daniel
Harish, S.P
Ibes, Dorothy
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Government
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