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Beyond June: (Re)Visiting Sorority/Fraternity Messages About LGBTQ+ Identities and Issues from 2020 - 2021

Goodman, Michael A.
George, Aaron
Simi Cohen, Sarah
Bonamy-Lohve, Lorae V.
Abstract
In this critical discourse analysis (CDA), we examine 140 inter/national social sorority and fraternity organizations and their messages– and lack thereof–regarding lesbian, gay, bisexual, transgender, and queer (LGBTQ+) identities and issues. Just 1.24% (507) of total posts (40,778) during 2020-2021 were about LGBTQ+ identities and issues. Despite the immense increase in LGBTQ+ recognition for most sororities and fraternities during Pride Month (June), CDA allowed us a criticality of these messages, both within and outside of Pride Month. Recommendations include being explicit about “LGBTQ+” framing, and also call for continued research to understand how organizations and members engage online.
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2023-01-30
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Keywords
LGBTQ+, social media, Pride, critical discourse analysis
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DOI
https://doi.org/10.25774/vsf3-pa29
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