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"We Hear You, We See You, and We Are With You." An Analysis of NPC Sorority Chapter Social Media Messages

Goodman, Michael A.
; 
Martin, Georgianna
; 
George, Aaron
Abstract
In this critical discourse analysis, we examined the most popular non-video-based social media platforms of 33 National Panhellenic Conference (NPC) sorority chapters. This study includes chapters at or approaching 25% “racially/ethnically diverse” membership, a term, and status determined by NPC and campus-based advisors. We analyzed posts from 2019-2022 and how, if at all, these sororities espoused diversity, equity, and/or inclusion (DEI) in their posts. Notable findings involve a spike in DEI posts during June 2020 and a signal of support for lesbian, gay, bisexual, transgender, and queer(+) identities and issues.
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2023-12-13
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Journal of Sorority and Fraternity Life Research and Practice
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https://scholarworks.wm.edu/cgi/viewcontent.cgi?article=1210&context=oracle&unstamped=1
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2023_Journal_SFLRP_18_2_WeHearYou.pdf
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sorority/fraternity life, diversity equity and inclusion, social media, racial justice, LGBTQ+
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https://scholarworks.wm.edu/handle/internal/13770
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