Loading...
Market Development for Value-Added Product from Cow Nose Ray
Abstract
Interest and sales of Chesapeake ray continue to increase due to increased media coverage and continued marketing efforts. Sales of fresh ray fillets has shown the most growth and promise. Sales of the value-added Chesapeake Stingers remain flat. Marketing efforts continue as we hope to continue growing the fresh sales and expanding the value-added product line.
Description
Date
2011-01-01
Journal Title
Journal ISSN
Volume Title
Publisher
Collections
Download Dataset
Files
Rights Holder
Usage License
Embargo
Research Projects
Organizational Units
Journal Issue
Keywords
Fishery Resource Grant Reports, Cownose ray, marketing
Citation
Advisor
Department
Virginia Institute of Marine Science