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DOI

https://doi.org/10.25774/7jrj-ne18

First Page

17

Last Page

35

Abstract

Alcohol misuse by members of collegiate fraternal organizations has been cited as a This study examined two constructs, (a) an orientation toward social desirability, and (b) expectations of alcohol use, as factors in fraternity member alcohol consumption. 324 participants from 13 different fraternity chapters at 12 different institutions completed measures of social desirability orientation (Social Desirability Scale; Marlowe & Crowne, 1964) and expectations of alcohol use (Alcohol Expectancy Questionnaire; Brown, Goldman, Inn & Anderson, 1987) and additional demographic information. We found high social desirability orientations, strong expectations for the outcomes of alcohol use, and relationships between these two constructs. Implications for institutional programming and practice, limitations, and future research directions are discussed.

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