No extant research examines fraternity and sorority use of social media. This study examines official Twitter accounts of national fraternities and sororities (n=135) and their Twitter usage from July 2016 - July 2017 (n=47,705 tweets). Findings reveal fraternities are less likely to use hashtags, user tags, and URLs to engage their followers than sororities, while both fraternities and sororities rarely release official statements promoting positive behavior of their members or condemning negative behavior of their members, potentially contributing to a sense of “constant media scrutiny” suffered by Greek organizations (Kingkade, 2015). Implications for advisors and future research are addressed.
Taylor, Zachary and McArdle, Arianne
"Tweeting in Greek: How National Fraternities and Sororities Use Twitter,"
Oracle: The Research Journal of the Association of Fraternity/Sorority Advisors: Vol. 13
, Article 3.
Available at: https://scholarworks.wm.edu/oracle/vol13/iss2/3