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DOI

https://doi.org/10.25774/h66w-0536

First Page

15

Last Page

25

Abstract

This study examined group salience (i.e., prominence, relevance) as a moderating variable in intergroup contact between fraternity/sorority members and non-members. Specifically, it examined how salience moderates the relationship between non-member perceptions of intergroup contact and stereotypical behavior of fraternity and sorority members. Results revealed little support for membership salience as a moderator of non-member perceptions of contact quality with members and non-member perceptions of stereotypical member behavior. Main effects were found regarding non-member levels of trust and self-disclosure and perceptions of fraternity/sorority members as deviant.

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