This study examined group salience (i.e., prominence, relevance) as a moderating variable in intergroup contact between fraternity/sorority members and non-members. Specifically, it examined how salience moderates the relationship between non-member perceptions of intergroup contact and stereotypical behavior of fraternity and sorority members. Results revealed little support for membership salience as a moderator of non-member perceptions of contact quality with members and non-member perceptions of stereotypical member behavior. Main effects were found regarding non-member levels of trust and self-disclosure and perceptions of fraternity/sorority members as deviant.
Warber, Katie M.; Taylor, Melissa E.; and Makstaller, Dana C.
"A Social Identity Approach to Intergroup Contact Between Fraternity and Sorority Members and Non-Members,"
Journal of Sorority and Fraternity Life Research and Practice: Vol. 6:
2, Article 4.
Available at: https://scholarworks.wm.edu/oracle/vol6/iss2/4