Document Type

Report

Department/Program

Virginia Institute of Marine Science

VIMS Department/Program

Marine Advisory Program (MAP)

Publication Date

2011

Series

Fishery Resource Grant FRG 2010- 15

Abstract

Interest and sales of Chesapeake ray continue to increase due to increased media coverage and continued marketing efforts. Sales of fresh ray fillets has shown the most growth and promise. Sales of the value-added Chesapeake Stingers remain flat. Marketing efforts continue as we hope to continue growing the fresh sales and expanding the value-added product line.

Keywords

Cownose ray, marketing

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