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Publication Date

January 2015

DOI

https://doi.org/10.25774/jx3s-2j12

First Page

14

Last Page

30

Abstract

Alcohol misuse by members of collegiate fraternal organizations has been cited as a significant issue (Wall, 2008). Current research indicates that specifically fraternities consume the most alcohol of any traditional undergraduate student cohort by frequency and volume. However, the current research literature does not discuss how alcohol is used by fraternity members. This study seeks to understand how alcohol is misused through understanding the personal narratives of fraternity members utilizing qualitative inquiry triangulated through interviews and observation. Consistent with previous research, it was found that alcohol use as a compensatory performed masculinity supports a hegemonic social structure reinforced by liquid bonding, competition, acculturation, sex, hegemonic masculinity. Suggestions are provided regarding how to reframe the fraternity experience.

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