This article posits a different approach to social norm programming by presenting a targeted approach that centers attention on the degree to which members of a fraternity or sorority disdain excessive alcohol use, drug use, sexual assault, racism, and homophobia rather than a focus on the frequency of such behaviors of their peers. An appendix to this article provides a survey instrument for fraternity/sorority advisors to gauge the social norms of their chapters in regards to a handful of specific illicit behaviors – homophobia, racism, sexual assault, drug use, and alcohol use. While social norms interventions have met with limited success historically with fraternity and sorority members, this instrument and its proposed implementation are designed to evade the pitfalls of past fraternity/sororityfocused programs.
Maples, Gordon W.; Britt, Emily Perrin; Braxton, John M.; and Hirschy, Amy S.
"Behaviors Viewed as Deplorable by Peers: A Different Approach to Programming to Curb Unacceptable Behaviors in Fraternities and Sororities,"
Oracle: The Research Journal of the Association of Fraternity/Sorority Advisors: Vol. 14:
1, Article 3.
Available at: https://scholarworks.wm.edu/oracle/vol14/iss1/3