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DOI

https://doi.org/10.25774/7qcz-0t27

First Page

1

Last Page

22

Abstract

This article posits a different approach to social norm programming by presenting a targeted approach that centers attention on the degree to which members of a fraternity or sorority disdain excessive alcohol use, drug use, sexual assault, racism, and homophobia rather than a focus on the frequency of such behaviors of their peers. An appendix to this article provides a survey instrument for fraternity/sorority advisors to gauge the social norms of their chapters in regards to a handful of specific illicit behaviors – homophobia, racism, sexual assault, drug use, and alcohol use. While social norms interventions have met with limited success historically with fraternity and sorority members, this instrument and its proposed implementation are designed to evade the pitfalls of past fraternity/sororityfocused programs.

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