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Document Type
Book Chapter
Department/Program
Education
Publication Date
2017
Book Title
Personality, Design, and Marketing: Matching Design to Customer Personal Preferences
Publisher
Routledge
Editor
Gloria Moss
City
London
Edition
1st
First Page
64
Last Page
82
DOI
https://doi.org/10.4324/9781315267821
Abstract
This chapter describes an illustration of Szent-Gyorgyi's maxim in applying the results of research about the communicative aspects of children's artwork to emerging inquiry about personality-sensitive design in marketing. It explains in a sense, with hopes of validating the reality of this 'practitioners' truth' –to discover what, if any, verifiable information viewing teachers can accurately infer about young artists by examining their graphic creations, but without knowledge of the children who produced them. Rather, the content and/or forms of the images seemed to have prompted the viewing teachers' perceptions, regardless of digital or non-digital medium used. The chapter focuses on evidence for a link between artists' personal characteristics and graphic expression. It explores the verifiable information communicated in children's drawings, and how it might differ by artists, viewers and/or media, multi-source, open-ended techniques which were used to generate data about the artists.
ISBN
9780566087844
Recommended Citation
Harris, J. (2017). Personality as reflected in children's digital and non-digital drawings: Inferences for marketing research. In G. Moss (Ed.), Personality, design, and marketing: Matching design to customer personal preferences (pp. 64-82). New York: Gower/Taylor & Francis.
