Document Type
Report
Department/Program
Virginia Institute of Marine Science
VIMS Department/Program
Marine Advisory Program (MAP)
Publication Date
2011
Series
Fishery Resource Grant FRG 2010- 15
Abstract
Interest and sales of Chesapeake ray continue to increase due to increased media coverage and continued marketing efforts. Sales of fresh ray fillets has shown the most growth and promise. Sales of the value-added Chesapeake Stingers remain flat. Marketing efforts continue as we hope to continue growing the fresh sales and expanding the value-added product line.
Keywords
Cownose ray, marketing
Recommended Citation
L.D. Amory & Co. Inc. (2011) Market Development for Value-Added Product from Cow Nose Ray. Fishery Resource Grant FRG 2010- 15. Virginia Institute of Marine Science, William & Mary. https://scholarworks.wm.edu/reports/2199
