Document Type

Article

Department/Program

Psychology

Journal Title

Journal of American College Health

Pub Date

2024

Publisher

Taylor & Francis

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Abstract

Objective: This study investigated collegians’ (N = 466) vegetable consumption as a function of their food choice motivations, gender, and dietary habits. Method: Vegetarians and vegans (veg*ns, n = 94, 60% women), occasional meat eaters (n = 90, 66% women), and omnivores (n = 282, 43% women) completed the Food Choice Questionnaire and reported frequency of vegetable consumption. Results: Veg*ns consumed vegetables more frequently than omnivores and occasional meat eaters. Veg*ns’ and occasional meat eaters’ food choices were more motivated by natural content, health, and ethics, and less by familiarity compared to omnivores. Women were more motivated than men by weight control. Health concerns predicted vegetable consumption for all dietary groups. Additionally, familiarity predicted veg*ns vegetable consumption, whereas mood, natural content, and convenience predicted omnivores’ vegetable consumption. Conclusions: Individual differences in dietary habits and food choice motivations should be considered when designing strategies to promote healthful diets for university students.

DOI

https://doi.org/10.1080/07448481.2024.2400102

Publisher Statement

This is an Accepted Manuscript version of the following article, accepted for publication in Journal of American College Health.https://doi.org/10.1080/07448481.2024.2400102. It is deposited under the terms of the Creative Commons Attribution-NonCommercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

This article is in the process of being published in Journal of American College Health.

Available for download on Tuesday, September 16, 2025

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