Date Thesis Awarded
5-2008
Access Type
Honors Thesis -- Access Restricted On-Campus Only
Degree Name
Bachelors of Arts (BA)
Department
Government
Advisor
Stacey Pelika
Committee Members
Christopher Howard
Jennifer Putzi
Abstract
My thesis explores the use of strategic essentialism in US electoral politics, focusing on female senatorial and gubernatorial candidates from 2000 to 2006. Using advertising data I examine in which situations female candidates for public office choose to emphasize feminine traits and qualities and determine whether gender performance is most affected by the issue area being discussed, the audience, or constant factors such as the candidate s region, opponent, background, and office being sought.
Recommended Citation
Garrett, Lauren, "Deconstructing the Gender Card: An Examination of Femininity Performance in US Elections" (2008). Undergraduate Honors Theses. William & Mary. Paper 786.
https://scholarworks.wm.edu/honorstheses/786
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Comments
Thesis is part of Honors ETD pilot project, 2008-2013. Migrated from Dspace in 2016.